For more than a century, this regional healthcare system has been delivering on its mission and living its brand through its hospitals, medical groups and laboratories. In continuing to evolve and strengthen the brand, PeaceHealth turned to Kite to establish the brand architecture for the organization—the structure and relationships among its family of brands. Based on the results of an in-depth audit and our client’s business goals, we recommended an umbrella brand structure, one that leverages all equity into one brand. We also defined the naming and positioning system, along with how the architecture translates into the visual brand foundation.
Services: Brand Audits / Brand Architecture / Naming and Naming Systems / Positioning and Message Platform / Brand Implementation Planning / Signage & Wayfinding / Brand Guidelines