The Nature Conservancy
This international nonprofit has a strong and recognized brand. It also has many localized objectives that have to translate the overarching global brand into geographically targeted and relevant messages and campaigns. We have worked with Washington State, Emerald Edge and Puget Sound groups to define targeted Message Platforms and translate them into campaign tools for fundraising and donor cultivation. Our approach and process to strategy and message development ensures internal unity and strong campaign champions as well as external deliverables that engage audiences and answer the question: Why should I care?
Services: Audits / Positioning & Message Platforms / Visual Brand / Cases for Support / Fact Sheets
THE NATURE CONSERVANCY’S EMERALD EDGE POSITIONING
The Emerald Edge is the largest intact coastal rainforest on Earth—a global treasure of biodiversity across Washington, British Columbia and Alaska that has been home to indigenous peoples for thousands of years. A century of overfishing, unsustainable logging, and other extractive industries has eroded lands, waters, and livelihoods throughout this massive ecosystem. It’s time for bold solutions that are on the same scale as the challenges.
THE NATURE CONSERVANCY’S WASHINGTON CHAPTER POSITIONING
The Nature Conservancy in Washington is dedicated to sustaining and enhancing a healthy relationship between people and nature. As part of the world’s largest global conservation organization, we are uniquely positioned to deliver innovative solutions to our most pressing conservation needs and leverage them at a meaningful scale assuring the quality of like for people and nature, in our state — and our world.
"The deliverables from Kite resulted in a tool kit that really sets the bar high for our communications and messaging across the organization. Kite integrated the strategy into the design and development of our Case for Support, creating a piece that really shares the value of our work. Everyone from Trustees to fundraisers to conservation staff are excited to have communication tools to powerfully tell our story.”
—Carrie Krueger, Director of Marketing, The Nature Conservancy