San Francisco-based Donaldina Cameron House empowers generations of Chinese American individuals and their families to fully participate in and contribute positively toward a healthy society. With a long and rich history, its 140th anniversary around the corner, and a new Executive Director at the helm, the timing was right for the organization to look at its brand and create a powerful tool to help raise the profile of the organization, increase and diversify fundraising, and move to the next level of growth and awareness. The strategic work defined a clear and meaningful Brand Platform to answer the questions: Who are you? What do you do? and Why should I care? The Message Platform, visual identity and graphic guidelines provide the tools to consistently and powerfully tell the story and move the organization into its next chapter.
Services: Brand Strategy / Positioning & Message Platform / Visual Identity / Collateral